Attending industry conferences can be a valuable opportunity to learn from experts, network with peers, and gain insights that can help grow your agency. However, with so many sessions, speakers, and activities to choose from, it can be overwhelming to know how to make the most of your time at the conference. In this article, we’ll provide some tips for preparing for and navigating insurance conferences, so you can come away with the knowledge and connections you need to take your agency to the next level.

Preparing for the Conference

Before attending any conference, take the time to review the conference schedule and speakers. This will help you identify the sessions and activities that are most relevant to your agency and your areas of interest. Make a plan for which sessions you want to attend and when, so you can make the most of your time at the conference.

Networking with other agents

One of the most valuable aspects of attending insurance conferences is the opportunity to network with other insurance agents and industry leaders. Take advantage of the networking opportunities provided by the conference, such as breakfast and lunch sessions, and the exhibitor hall. Make sure you have your business cards with you, so you can easily exchange contact information with other agents.

Take advantage of the opportunity to learn from successful agents

In addition to networking, you should also attend workshops or breakout sessions that are most relevant to your agency and focus on your area of interest. Look into the conference sponsors and exhibitors and make a note of the companies you want to meet and connect with. This will give you a chance to learn from successful agents who are sharing their knowledge and experience.

Taking Notes and Asking Questions

Be sure to take notes during the sessions you attend. This will help you remember important information and insights that you can apply to your own agency. Additionally, don’t be afraid to ask questions during the sessions or during networking opportunities. Conferences are an opportunity to learn from experts in the industry, so take advantage of the chance to get answers to your questions and gain new perspectives.

Follow Up and Action Items

After the conference, be sure to follow up with any new contacts you made, and share any notes or insights you gained with your team. Write down any action items or things you need to implement when you get home. This will help you put into practice what you’ve learned and make the most of your experience at the conference.

I really like having an accountability partner at events to check in with after the event to see if I’ve followed through on the things I said I want to implement.

Attending insurance conferences can be a valuable opportunity to gain new insights, make valuable connections, and learn from experts in the insurance industry. By preparing in advance, networking, taking notes, and following up, you can make the most of your time at the conference and come away with the knowledge and connections you need to take your agency to the next level.