Nick Berry

Pushing the Right Buttons: Facebook Ad Secrets the Gurus Won’t Tell You

Pushing the Right Buttons: Facebook Ad Secrets the Gurus Won’t Tell You

Ah, Facebook ads. Every time someone asks me, “How do I use Facebook ads to grow my brand?”, a tiny part of me wishes I could just direct them to a “press this button and wait for the magic” type of solution. But alas, reality isn’t a fairy tale.

Some of you might think: “Just show me where the ‘create campaign’ button is, let me put in my credit card details, and voila! New clients galore!” If only it were that simple. If it were, we’d all be millionaires, lounging on beaches and sipping coconut water straight from the source. 

Let’s clear something up: setting up a Facebook ad campaign is the easy part. Seriously, give the intern a tutorial and seven minutes, and he’d probably have an ad up and running. Okay, maybe not, but you get the point. 

The real magic? It’s not in the ‘button pushing’. It’s in the **strategy** and the **content**.

1. The Attention System: 

Don’t be that annoying billboard no one reads. Be the TV show everyone’s talking about.

This is your entry point. It’s how you get strangers to notice you amidst the sea of other ads screaming for attention. It’s the metaphorical equivalent of waving hello to someone across a crowded room. Except, in this case, that ‘hello’ is an ad tailored to catch the eye, spark interest, and make them think, “Hmm, who’s this?” 

This stage isn’t about selling. It’s about introducing yourself and letting them know you exist. You’re not pushing your product or service here. You’re just saying, “Hey, I’m here. This is what I’m about.”

2. The Relationship System:

It’s a date, not a one-night stand.

Now that you’ve gotten their attention, it’s time to woo them. Imagine if after waving at someone in a room, they just walked over and immediately asked you to marry them. Creepy, right? You need to date first!

Building trust, likability, and familiarity is your goal here. It’s about positioning yourself as that reliable friend who also happens to know a thing or two about the problem they’re facing. The person they’d think of first when they need advice, or in this case, a product or service. Remember, it’s not enough just to be in their line of sight. You have to be at the top of their mind.

3. The Opportunities System:

Now, about that “heat check”…

Here’s where you find out who’s warmed up enough to your brand. It’s kind of like checking the oven to see if the cookies are ready. Some are still gooey, and some are just right.

This is the final nudge, the cherry on top, the last step before someone becomes a client. It’s where you present them with a concrete offer or opportunity and see if they bite. By now, if you’ve played your cards right in the first two systems, you’ll find that people are more receptive and ready to hop on board.

Now, before you rush off to start your Facebook ad journey, a word of advice: THINK. It sounds simple, but you’d be surprised how many folks dive headfirst without a game plan. They end up waist-deep in tactical quicksand, wondering where it all went wrong. 

Starting an ad campaign without a strategy is like throwing spaghetti at the wall and hoping some will stick. Sure, you might get a few noodles to stay, but the rest? A mess that you have to clean up.

If your idea of a Facebook ad campaign is a random Boosted Post screaming, “We sell X, click here to buy it”, then friend, we’ve got some work to do. And remember, all the button pushing in the world can’t make up for a lack of strategy.

Till the next newsletter escapade, keep strategizing and avoid the noodle mishaps!

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