My Approach to Paid Advertising in 2024
Every time I talk to an insurance agency owner about marketing we always end up talking about paid advertising, it never fails. And it’s an important topic. But the biggest failure I see agency owners make is looking at paid advertising, or any form of marketing and advertising and expecting it to result in a […]
Maximizing Lead Generation: Google Ads vs. Referral Strategies for Insurance Agencies
The first time I meet with an agency one of the most important things I ask is, what’s your number one lead source right now? And if I’ve heard it once, I’ve heard it 3,762 times. “Our agency’s primary lead source is referrals”. And when I hear that, I smile and nod, hoping my facial […]