If you’re not posting the right social media content, you’re leaving money on the table. Insurance agencies can no longer afford to be faceless corporations—your audience wants engagement, personality, and value. The question is, what types of content actually get people to stop scrolling and pay attention?
Let’s cut through the noise: The most engaging social media content focuses on real connections, humor, and timely relevance. In this post, we’re breaking down the five content types that insurance agency owners need to focus on to boost engagement and stay top of mind for potential clients. Spoiler: Memes might be your new best friend.
Community Content: Connecting with the Local Audience
If you’re not tapping into your local community with your social media content, you’re missing out—big time. Insurance agencies thrive on local trust, and there’s no faster way to build that trust than by showing your involvement in the community. Sharing local events, charity initiatives, or even celebrating the high school sports team can create a powerful bond with your audience.
Here’s the deal: People want to do business with those they know, like, and trust. By highlighting local happenings, your agency isn’t just selling policies—it’s showing you’re part of the fabric of the community. Whether it’s a local festival, charity fundraiser, or supporting a neighborhood business, this type of social media content is your ticket to boosting engagement while solidifying your place as a trusted local resource.
Quick tip? Tag other local businesses and organizations in your posts. This increases visibility, encourages shares, and gets your name circulating in your target audience’s feeds without sounding like you’re just pushing insurance.
Team Recognition: Showcasing Your Agency’s Human Side
Nobody wants to engage with a faceless brand. If you’re not showing off the people behind your agency, you’re missing out on one of the easiest ways to get your audience talking. Social media content that highlights your team—whether it’s celebrating work anniversaries, sharing birthday shoutouts, or recognizing a team member’s achievements—shows that you’re more than just an insurance agency. You’re human.
Here’s the truth: People relate to people, not businesses. When you recognize your team’s milestones or personal wins, you make your agency feel approachable and relatable. A post about your top agent’s five-year work anniversary or a new team member’s introduction can generate far more engagement than a post about insurance products ever will. And the best part? It builds loyalty, both within your team and with your audience.
Pro tip: Keep it casual and fun. Photos of team members goofing around or celebrating a win will always perform better than stiff corporate photos. Let your agency’s personality shine.
Humor and Memes: Injecting Fun into Your Posts
Let’s be real: Insurance isn’t the most thrilling topic on the planet. But you know what is? Humor. If you’re not using humor and memes in your social media content, you’re leaving easy engagement on the table. People scroll through social media for entertainment, so give them what they want—posts that make them laugh. A well-timed meme or a funny insurance joke can do more to get people talking than a dozen product updates.
The internet loves to share a good laugh, and humor breaks through the noise. Whether it’s a hilarious meme about home insurance mishaps or a lighthearted post about how your agency handles “insurance nightmares,” these types of posts are gold when it comes to boosting your reach.
Here’s the kicker: When people engage with your funny content, they’re far more likely to remember your brand. So stop being serious all the time and inject some personality into your posts. Your audience will thank you for it—with likes, shares, and comments.
Inspirational Content: Motivating and Uplifting Your Audience
Let’s cut to the chase: People love a good feel-good story. If you’re not posting inspirational social media content, you’re missing a prime opportunity to connect with your audience on an emotional level. Motivational quotes, success stories, or even uplifting messages can break through the monotony of the news feed and give people a reason to pause and engage.
Here’s the kicker: Even if it’s not everyone’s favorite, inspirational content consistently performs well because it taps into something universal—the desire to feel encouraged and uplifted. Whether you’re sharing a client’s success story after a disaster or posting a motivational quote to start the week, this type of social media content can resonate with your audience and keep your agency top of mind.
Pro move? Pair an inspiring story with a striking image or a quick video clip. That combo can stop thumbs mid-scroll and spark comments like nothing else. It’s a simple way to humanize your brand and connect with people on a deeper level than just policy talk.
Holiday Content: Capitalizing on Festive Spirit
If you’re not jumping on the holiday bandwagon with your social media content, you’re missing a golden opportunity to boost engagement. People love holidays—big or small—and they love brands that join in on the celebration. Whether it’s the obvious ones like Christmas and Thanksgiving, or quirky ones like National Insurance Day (yes, it’s a thing), holiday content gets people in a festive mood and encourages interaction.
Here’s the deal: Holidays give you a perfect excuse to post something timely, relevant, and engaging without sounding salesy. A simple “Happy 4th of July” post or a quick holiday-related tip can get more engagement than your average post. And don’t forget to think outside the box—celebrating lesser-known holidays adds a fun twist that can catch your audience by surprise.
Pro tip: Get creative with visuals. Eye-catching graphics, photos of your team in holiday gear, or even holiday-themed memes can supercharge your holiday content’s performance. It’s all about keeping things fun and light while staying in the conversation.
Here’s the bottom line: If your social media content is boring, your audience is going to scroll right past you. Insurance agencies need to get creative to stand out in an endless feed of posts. The five types of social media content that drive the most engagement—community-focused posts, team recognition, humor, inspiration, and holiday content—are your ticket to breaking through the noise and connecting with your audience.
Mix it up. Post about that local charity event, celebrate your team, throw in a funny meme, share an uplifting story, and don’t miss out on holiday fun. When you start using these types of content, you’ll see the likes, shares, and comments start rolling in, and you’ll be top of mind for potential clients. So, what are you waiting for? It’s time to revamp your social media game and watch your engagement skyrocket.
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