I’ve studied marketing for a long time and have found that there are three key things that make a marketing campaign successful: a hook, a story, and an offer.
A Hook That Gets Attention
The hook is the headline or first sentence that makes people want to read more. It needs to grab people’s attention, be relevant, and promise a benefit.
A Story That Connects
The story is a tale that makes people feel a connection with your product or service. It should be relatable, personal, and show how your product or service can solve problems. A good story will educate people and make them trust you as an expert. People usually buy from people they know, like, and trust, and a good story helps create that connection.
The Missing Piece: A Compelling Offer
The offer is what you are selling and what makes your product or service unique. It should be clear, simple, and solve the problems talked about in the story.
For a long time, I thought discounts and rebates were the answer to making a great offer. But after reading Alex Hormozi’s book “$100M Offers: How to Make Offers So Good People Feel Stupid Saying No,” I realized I was wrong. Discounts and money back aren’t the only way to make a great offer.
The Compelling Offer for Insurance Agents: A Great Customer Experience
As an insurance agent, you’re not just selling insurance, you’re selling a great customer experience. That’s what your offer should focus on.
By giving a personalized and complete solution, you can be different from other insurance agents and give your customers a great experience.
Here are five ways to make a great offer for your insurance agency:
- Risk Assessment: Offer a free check-up to see what insurance someone needs and recommend the best coverage for them.
- Personalized Coverage: Give people insurance coverage options that are personalized just for them.
- Help with Claims: Offer help with the process of making a claim, like guiding people through the steps and making sure they get a fair settlement.
- Education: Give people educational materials, like e-books or videos, that help them understand insurance and make informed choices.
- Policy Review: Regularly check someone’s insurance policy to make sure they have the coverage they need.
By offering these value-added services, you can make a great customer experience that sets you apart from other insurance agents and makes people trust you.
The Power of a Great Customer Experience
Offering a personalized and complete solution is not only good for business, but it’s also the right thing to do for your customers. By giving them a great experience, you’re helping protect their families, assets, and futures.
In today’s fast-paced world, people can easily feel overwhelmed and unsure about their insurance options. By offering a personalized experience, you can ease their worries and give them peace of mind. This will not only make customers loyal, but also increase the chances of them referring you to others and coming back to you.
The Importance of Focusing on a Great Customer Experience
The hook, story, and offer are the building blocks of a successful marketing campaign. While the hook and story are pretty straightforward, the offer can be tough. By focusing on the customer experience, insurance agents can make a great offer that sets them apart and gives customers a personalized and valuable solution.
Don’t get stuck thinking that discounts and money back are the only way to make a great offer. By focusing on the customer experience and providing value-added services, you can create a marketing campaign that not only drives sales, but also creates loyal customers who will recommend your services to others.
Remember, the product you’re really offering is a great customer experience. And that’s what your compelling offer should focus on.