Repurpose Old Content: Breathing New Life into Your Existing Materials
Creating new content from scratch can be time-consuming and resource-intensive, especially for content marketers who continuously need fresh material. However, an often overlooked strategy is to repurpose old content. This approach doesn’t only maximize your existing resources but also ensures that valuable information reaches a broader audience. Whether it’s blog posts, emails, social media updates, […]
Revolutionize Your Insurance Agency Content Marketing With A 90 Second Audio Clip
Insurance agencies today find themselves brimming with innovative ideas yet often struggle with translating these ideas into a compelling insurance agency content marketing strategy. When offers pour in, and client demands skyrocket, maintaining a steady stream of high-quality content becomes increasingly challenging. Here lies the significance of content marketing automation—a solution designed to lift this […]
The First 10 YouTube Videos for an Insurance Agency: A Strategic Launch Guide
Embarking on the journey of establishing a YouTube channel marks a pivotal moment for independent insurance agencies ready to embrace the digital frontier. The challenge lies not just in creating content, but in curating a lineup of the first 10 YouTube videos for an insurance agency that will captivate, educate, and build a bridge to […]
The Do’s and Don’ts of Content Marketing Distribution
I think we’ve talked about this 3 times already in this newsletter, but that’s how important content marketing distribution is. What’s the point of spending time, money and energy into creating new content if you’re not distributing it. I’ve seen agencies get quick SEO wins, but those are few and far between, without all an […]
How I Use chatGPT to Create Content for Myself and Fractional CMO Clients
In the not so distant past I was introduced to one of the first to market generative AI tools called Jasper. Like every other marketer I was very skeptical about it, I figured it wasn’t any different than what the content spinners of yesteryear were doing. But I was so very very wrong. I had […]
The Unseen Audience: Boosting Your Content Marketing by Understanding Lurkers
Earlier this week I was talking with Patrick McBride on one of our weekly client calls, and he dropped a bomb on me that threw my regularly scheduled post for a loop. We were talking about content marketing, and the impact on agencies. But then he hit me with this clip below. As a marketer […]
Maximizing Digital Impact: Content Marketing for Insurance Agents
I did a very unscientific test and looked at 20 independent insurance agency websites from a random city, of those 20 only 30% were on wordpress or any CMS, of those 20 only 4 had a blog section, and only 2 of them had posted within the last 60 days. So 10% of this small […]
Adding Video To Your Emails : How I Do It
How to Add Video to Your Emails: A Practical Guide Why Use Video Thumbnails in Emails? Videos are a powerful tool in email marketing, but embedding them directly can lead to your emails ending up in the spam folder. The reason? Too much HTML. While some email service providers offer an embed feature, this adds […]
The Power of Quality Content: Transforming Your Agency’s Online Presence
What is Content Marketing and How Can It Benefit My Insurance Agency’s Online Presence? Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. For insurance agencies, it’s a pathway to establish credibility and build trust with potential clients. By sharing […]
Affordable Digital Marketing for Insurance Agencies
Affordable digital marketing for insurance agencies In today’s digital age, having a strong online presence is crucial for insurance agencies to thrive. But how can insurance agency owners achieve this without breaking the bank? Here are some affordable digital marketing techniques to consider: Focus on search engine optimization (SEO) to improve your website’s visibility on […]