Revolutionize Your Insurance Agency Content Marketing With A 90 Second Audio Clip
Insurance agencies today find themselves brimming with innovative ideas yet often struggle with translating these ideas into a compelling insurance agency content marketing strategy. When offers pour in, and client demands skyrocket, maintaining a steady stream of high-quality content becomes increasingly challenging. Here lies the significance of content marketing automation—a solution designed to lift this […]
Algorithm-Proofing Your Insurance Agency: The Power of Email Marketing Over Social Media
In today’s fast-paced digital world, insurance agencies are constantly seeking effective ways to connect with their clients and prospects. With the rise of various online platforms, the choice between different marketing strategies has become critical. In this context, we will explore the significance of email marketing as a powerful tool, especially in comparison to the […]
The Ultimate Guide to Writing an Effective Insurance Welcome Email
Crafting the perfect insurance welcome email is a pivotal step in initiating a strong, value-driven relationship with your clients. This guide breaks down the essential components and strategies to create an engaging and informative welcome message that sets the tone for your client interactions. At the bottom of the article you can download the template […]
The Unseen Audience: Boosting Your Content Marketing by Understanding Lurkers
Earlier this week I was talking with Patrick McBride on one of our weekly client calls, and he dropped a bomb on me that threw my regularly scheduled post for a loop. We were talking about content marketing, and the impact on agencies. But then he hit me with this clip below. As a marketer […]
Big Changes Ahead for Email Marketing – Are You Ready?
Starting February 1, 2024 Google is cracking down on 3 main things for anyone sending more than 5000 emails a day to the google email systems (gmail or workspace). And we all know if Google is doing this the other email providers are going to follow suit. That’s how this stuff always works out. So let’s […]
Adding Video To Your Emails : How I Do It
How to Add Video to Your Emails: A Practical Guide Why Use Video Thumbnails in Emails? Videos are a powerful tool in email marketing, but embedding them directly can lead to your emails ending up in the spam folder. The reason? Too much HTML. While some email service providers offer an embed feature, this adds […]
Transform Your Insurance Agency Email Marketing: The Proven Power of Effective List Segmentation
What is List Segmentation and Why is it Important in Insurance Email Marketing? Segmenting a list means dividing your customer base into smaller groups based on specific criteria, such as personal or commercial lines in insurance. This approach allows for more targeted and relevant communication. In insurance marketing, it’s crucial because it makes sure that […]
Missed Opportunities: The Social Media Algorithm Struggle and How to Stay Seen
Something I see every day when I’m on social media is a business posting an event, a special, or something they need to get in the hands of their customers and prospects right away. But I don’t see it in my feed until 3 or 4 days later. And if it’s happening to me, I […]
Cold Email Rejections: Unleash the Art of Turning Disdain into Gain!
You’ve hit “send” and your well-crafted cold email soars into the cyberspace, only to return with the dreaded, soul-crushing two words: “Not interested.” Or worse, it’s a nasty, teeth-gritting response that’s about as pleasant as a mosquito at a nudist colony. “What now?” you ask. Well, my email-weary friend, let’s venture into the underbelly of […]
Mastering the Art of Email: Your Business Lifeline in the Age of Social Media Algorithm Chaos
Last week, someone broke something at LinkedIn, and everyone noticed their reach tanked. I don’t have a ton of followers on LinkedIn, but even I noticed something was seriously wrong. Then I saw the legend Dave Gerhardt confirm it with this post. Just when you think you’ve cracked the code of social media algorithms, they […]