The 5 Types of Social Media Content Will Crush Your Engagement Goals
If you’re not posting the right social media content, you’re leaving money on the table. Insurance agencies can no longer afford to be faceless corporations—your audience wants engagement, personality, and value. The question is, what types of content actually get people to stop scrolling and pay attention? Let’s cut through the noise: The most engaging […]
Algorithm-Proofing Your Insurance Agency: The Power of Email Marketing Over Social Media
In today’s fast-paced digital world, insurance agencies are constantly seeking effective ways to connect with their clients and prospects. With the rise of various online platforms, the choice between different marketing strategies has become critical. In this context, we will explore the significance of email marketing as a powerful tool, especially in comparison to the […]
The Unseen Audience: Boosting Your Content Marketing by Understanding Lurkers
Earlier this week I was talking with Patrick McBride on one of our weekly client calls, and he dropped a bomb on me that threw my regularly scheduled post for a loop. We were talking about content marketing, and the impact on agencies. But then he hit me with this clip below. As a marketer […]
Missed Opportunities: The Social Media Algorithm Struggle and How to Stay Seen
Something I see every day when I’m on social media is a business posting an event, a special, or something they need to get in the hands of their customers and prospects right away. But I don’t see it in my feed until 3 or 4 days later. And if it’s happening to me, I […]
Social Media Scheduling Simplified: A Time-Saving Plan for Entrepreneurs
What is Social Media Scheduling and How Can it Benefit My Business? Social media scheduling isn’t just about planning posts in advance. It’s a strategic approach that saves time and boosts your online presence. For a small business, it can mean posting at peak times for better engagement without being glued to a screen all […]
How to Use LinkedIn Without Sliding in the DMs and Still Close More Deals
This is an idea I’ve been trying to get salespeople to use for YEARS. Every single sales team I’ve worked with has begged me to help them set up LinkedIn automation systems. And I’ve flat out refused. Why? Because they give me the ick. Why do they give me the ick? Because my views on […]
Mastering the Art of Email: Your Business Lifeline in the Age of Social Media Algorithm Chaos
Last week, someone broke something at LinkedIn, and everyone noticed their reach tanked. I don’t have a ton of followers on LinkedIn, but even I noticed something was seriously wrong. Then I saw the legend Dave Gerhardt confirm it with this post. Just when you think you’ve cracked the code of social media algorithms, they […]
Get Noticed Locally with Geo-Targeted Ads: Increase Your Reach and Engagement!
Tired of being the invisible business in your neighborhood? Social media not giving you the results you crave? It’s time to up your game with geo-targeted ads. In this article, we’ll break down the ins and outs of geotargeting, showing you how it can help local businesses and events amp up their reach and engagement. […]
Boost Your Insurance Agency Social Media Engagement with These 5 Content Types
I spent an insane amount of time and energy the last week pouring over insurance agency social media pages, primarily on Facebook. And all I can say is we can do better folks. I’m not going to publicly shame any companies. That’s not fair at all. But as a marketer I can spot the companies […]
How to improve your reach and get more clicks on social media
If you’re anything like the rest of us, social media seems like a crap shoot at best. With organic reach and traffic to our websites getting lower and lower. I talk to a lot of business owners who have all but given up on posting to social media, especially company pages. I bet you’ve seen […]